The Arctica Difference
There are three key areas that we focus on to be more effective
in our commitment to you.
WE
ARE PROACTIVE ABOUT CREATING COST-EFFICIENCY AND PROFIT
FOR OUR CUSTOMERS. 
We know our customers don’t want food storage; they
want profit centers. The design of our cases is geared to
increase sales and create quick product turns. These are
some of the features that result in lower costs and higher
profits for our customers:
- Inexpensive lighting: By incorporating long-lasting
spectrum sleeves our customers can use inexpensive T8 tubes
rather than investing in high-cost replacement bulbs
- Great visibility: An unobstructed view of product encourages
impulse sales
- Product stays fresher, longer: This results in less
waste and higher sales
- Decorating is fast and easy: Arctica’s easy-access
front glass design saves time on stocking and organizing
showcases into a pleasing display
- Quick and effective cleaning: Our easy-access design
also allows staff to accomplish cleaning and maintenance
faster and more effectively
- Attractive merchandising: Product that looks appealing
and appetizing results in higher sales, and our beautiful
cases and balanced lighting create that appeal
- Enhance your store image: Arctica offers more flexibility
in design options than any other manufacturer; our cases
can be tailored to complement your store’s décor,
making your merchandising program that much more effective
- Competitive option prices: We have
fair pricing on options and include a great many special
features at no additional cost to the buyer
WE INCORPORATE GREAT AIRFLOW AND
HUMIDITY CONTROL to keep product fresher, longer. 
- Our oversized evaporator coil maximizes moisture retention
in product
- Many small fans (instead of 2 big ones) create gentle,
even, stable airflow
- Arctica’s oversized coils do not freeze up, so
product stays fresher, longer (coils which freeze collect
moisture from the product on display and dry it out)
ARCTICA CASES ARE DESIGNED WITH A SPECIFIC
PRIORITY ON CREATING HIGH PRODUCT VISIBILITY, which results
in high impulse sales. 
Our objective is to make 60-100% of product easily visible.
We accomplish this with:
- Lighting, shelf placement and glass shape determined
to result in increased visibility
- Design based on an optimum visual vantage point of
5’ high
and 1’ away from the case
- Using a simple calculation we can determine the
amount of visible product:
| |
| TOTAL DISPLAY: 12.5” +
18.5” + 26” = 57” |
| |
|
| VISIBLE DISPLAY SHELF: |
A |
12.5” |
| |
B |
15.5” |
| |
C |
15.0” |
| |
|
| TOTAL VISIBLE DISPLAY: |
43.0” |
| |
|
| Visible product
divided by total display depth = % of product visible |
43 ÷ 57
= 75.44% |
|
|