FOR IMMEDIATE RELEASE
April 25, 2008
 

Executive Appointments at Arctica Showcase Canada Inc.

CALGARY, AB - April 25, 2008. Arctica Showcase Canada Inc. is pleased to announce the following executive appointments.

APPOINTMENTS:
· Ron Rye Appointed President. Ron Rye has a long history as a key stakeholder and director for Arctica Showcase Canada Inc. One of the original founders, Ron left to pursue other business interests in the mid-1990s and returned as VP of Sales and Marketing in 2003. The Board of Directors is very pleased to announce that Ron has accepted the role of President, replacing Mitch Taylor. With over 30 years of industry experience, Ron has the passion, expertise, vision and leadership skills to direct the company’s growth to the next level.

· John Suisham Appointed Sales Manager, Food Services Division. Since joining Arctica in early 2007, John has proven to be a strong performer. In his new role, he will focus on strengthening relations with Arctica’s Rep and Dealer network. John’s primary mandate will be to increase sales volumes and provide our Rep organization with the necessary tools to make their efforts in the field profitable.

· Jayne Hurley Appointed Senior Project Coordinator. Jayne has worked with Arctica for more than eight years. She has an excellent understanding of all aspects of the business, from design through to delivery. As Senior Project Coordinator she will be responsible for much of the customer service and logistical functions.

· Jennifer Sedgwick Appointed Project Coordinator. As Project Coordinator, Jennifer will be helping to fulfill sales and delivery requirements, and customer service.

The Arctica team thanks Mitch Taylor for his contributions to the organization and wishes him much success in his future as he leaves us to pursue other opportunities.

Additional Announcements: Over the last year we have been hard at work in product development, and we will soon have some exciting new developments to introduce. Please watch for announcements in the coming days and weeks.

For further information, contact: